Privacy Policy

Baby Registry Sale (“we”, “us”, “our”) understands and respects your need and right for privacy. This Privacy Policy describes the information that we collect, the purposes for which it is used, and your choices regarding its use.

We operate an online shop and registry, as well as a website that provides related information. This Policy covers the information we collect, uses, shares, and retains when you access our website at babyregistrysale.com (the “Site”), and any mobile applications, use our products and services, or otherwise interact with us (collectively, the “Services”).

We encourage you to read this Policy in full to understand our privacy practices before using our Services. Your use of our Services is also subject to our Cookie Notice, which describes how we use certain tracking technologies for marketing purposes and to operate our Services.

If you are a California resident and would like to exercise your California privacy rights, please see our California Consumer Privacy Act (“CCPA”) Notice.

INFORMATION WE COLLECT

We collect the following information when you use our Services, and otherwise with your consent. In some cases, we receive information directly from you, such as your name and email address, when you create a registry or wishlist, interact with our chatbox, or use our online shop. We also automatically collect some information, such as device information, to help us operate our Services.

A. Information You Provide to Us

Registry

To create a registry account, you provide us the following information:

  • First and last name
  • Email address and password

We use this information to create your registry account, authenticate your account, and make your account accessible to gift givers. Your registry account remains private until you choose to share it with others. You may share your registry with others by making it searchable inside our services, publicly searchable, and/or posting it on social media or with a personal link.

When you create your registry account, you may choose to provide us with the following additional information:

  • Existence of a partner
  • Partner name and email address
  • Relevant dates
  • Gender
  • Whether the event is multiple
  • Number of other children
  • Type of experience
  • Physical address
  • Phone number
  • Photos
  • Personal messages
  • Other information about you, your partner, and your health and lifestyle

Wishlist

If you create a wishlist on the Site, we will ask for the following information about the gift recipient:

  • First name and date of birth (required). Please note that a recipient’s date of birth will not be displayed in the Guest View of the wish list, but their “turning” age will be displayed.
  • Clothing and shoe size
  • Favorite color
  • Preferences – “loves”
  • Preferences – “needs”
  • Preferences – “please no”

Wishlist information is displayed to and editable by the wishlist registrant and any partner or collaborator invited to that wishlist.

Giving Gifts

If you give a gift to a recipient through a registry or wishlist, we use the following information to notify gift recipients and confirm via email that your gift has been sent:

  • First and last name
  • Email address

When you give a gift, it is optional to provide:

  • A mailing address so gift recipients can send a thank you note

Shop Purchases

When you make a purchase through our online shop, we use the following information to fulfill your order:

  • Phone number
  • Shipping and billing information

Payment information is processed through a third-party service provider. We do not collect or store payment information.

Survey Information

We use surveys and contests to collect your feedback and improve your experience with our Services. Participation is voluntary. If you choose to complete our surveys or participate in our contests, we may collect the following information:

  • Your contact information
  • Your age and gender
  • Your survey answers
  • Any other information that you provide to us in the comment field

Health-Related Services

If you use certain health-related parts of our Services, in addition to some of the personal information identified above, we will also request and collect additional information which will be used to provide the Services you request and for other purposes as permitted under applicable law. Health information governed by a specific notice is not subject to this Privacy Policy.

Specialized Services

If you use certain specialized services, in addition to some of the personal information identified above, we will also ask for and collect a user’s journey stage which will be used to provide the Services you request and for other purposes as permitted under applicable law. To the extent any of the foregoing may be subject to and protected under applicable privacy laws, we will protect and only use such information in accordance with such laws.

Publicly Shared Information

Registry users may post pictures or leave comments for gift givers on their registry. This information may be viewable by the public, depending on your registry settings. Posting this information is optional. If you do not want people to view your personal or other information, please do not include the information in posted messages.

Search Engine Indexing and Privacy

By choosing to make your registry indexable by search engines, you acknowledge and accept that your registry information will be accessible and visible to the public through search engine results. However, if you later decide to revert your registry to private, please be aware that the removal of your indexed content from search engine results is not immediate and may take some time.

The removal process is not within our control and is subject to the policies and practices of the respective search engines. We cannot guarantee when, or in some cases if, your registry information will be completely removed from search engine results once you change the setting back to private.

We strongly advise you to consider the potential privacy implications before opting to make your registry searchable by search engines. If you have any concerns or questions about this process, please feel free to contact our support team for assistance.

Customer Support

We may collect additional personal information about you, your partner, or others when you communicate with customer support, including through calls, emails, and our online chatbox. For example, if you contact us regarding a technical issue you are experiencing with our Services, we may request:

  • Your contact information
  • Information to verify your identity
  • A summary of the issue
  • A screenshot of the issue
  • Other information that might be helpful to resolve your issue

B. Information We Collect Automatically

When you use our Services, we automatically collect the following information:

  • Browser and Usage Information – We collect information to improve our Services, such as the Operating System (OS) running on your device, Internet Protocol (IP) address, access times, browser type, language, and the website you visited before accessing our Site. We also collect usage details, such as time, frequency, and use patterns, as well as information about how you interact with our Site and Services, including with our chatbox.
  • Device Information – We collect device information, like IP address, device type, operating system, manufacturer, model, and model number, push notification tokens, and unique device identifiers. We may also derive your approximate location from your IP address.

C. Information We Collect from Third Parties

We receive information about you from other users, third-party service providers, and partners to provide our Services.

  • Other Users – Other users may share information about you when they use our Services. For example, your partner may add you to their profile information or share your email address to add you to the partner account.
  • Third-party Service Providers – We receive information about you from third-party service providers who act on our behalf. These services include fulfilling orders or purchases, payment processing, validating contact data, sending marketing communications, and providing cloud infrastructure for our Services.
  • Partners – We receive information about you from our partners who provide a variety of services. These services may include marketing, analytics, and advertising.

HOW WE USE INFORMATION

We use collected information to:

  • Communicate with you – We may contact you to respond to your inquiries, requests, and/or send important notices either via email, text, push notifications, and in-app notifications. This includes, for example, sending confirmation messages, and providing you with updates about our Services and new features. See “Your Choices” below to learn how to manage your communication preferences.
  • Provide customer support – We use your personal information to resolve support issues that may arise through your use of our Services. Access is limited to the data required to resolve your support issues.
  • Deliver and improve our Services – We use your information to deliver and analyze how you use our Services, develop new products and services, and improve functionality, quality, and user experience. We also use your information to improve your experience on our Services (including our chatbox), to provide, develop, and improve our Services’ design and functionality, and to help keep our Services free of bugs or errors. This includes using aggregated, anonymized data to improve our Services.
  • Wishlist – We use information provided for a wishlist, such as a date of birth, clothing and shoe size, and favorite color and other preferences, to personalize parts of the user experience, including displaying curated and sponsored content, and product recommendations for potential gift givers. We may also use this information to personalize other parts of a user experience.
  • Market our Services – We use your information to market our Services, including sending marketing communications via email or by text or push notifications (with your consent), and display our ads on other websites or social media. When you use any of our Services to purchase products and do not check out, we will send you email reminders of the items in your cart. Additionally, we use aggregated personal information collected on our website to better tailor, measure, and improve our marketing or Services content, including to run or optimize our service, or for other purposes, such as internal research. We may also use third party services to assist in determining what content may be of interest to you, though in such case we will not provide any personally identifiable information to such parties for such purpose.
  • Content of Order Confirmation Communications – When you order products from any of our Services, we will send you order confirmations by email or text which will identify the ordered product.
  • Store data – We store data on servers hosted by third-party providers in the relevant regions. We use appropriate technical, administrative, and physical measures to secure your data during storage.

HOW WE SHARE YOUR INFORMATION

We share your information with third parties to deliver our Services (for example, to fulfill orders placed through our online shop). We share information we collect about you in the ways described below:

  • Third-party Service Providers – We share limited business contact information with third-party service providers, suppliers, vendors, and business partners to operate our business and provide you with our Services. These third parties are authorized to use your information only as necessary to provide services such as fulfilling orders or purchases, payment processing, validating contact data, sending marketing communications, providing hosting for our Services (including through provision of tools that enable us to analyze your interactions on our Site and Services), conducting data analysis, providing our chatbox (including through storage of chat transcripts), offering customer support, and providing cloud infrastructure for our Services.
  • Partners – We work with third parties who act as our partners to offer you joint products and services. For example, we have a giveaway partnership with a company. If you decide to use these joint products or services, we may share your information in connection with this partnership. This includes assisting with billing and collections, providing localized support, and delivering customizations. If you opt into product giveaways, we will share your name and the email address you provided to sign up for the giveaway. We may also share your phone number where you have opted-in and consented to share it with third parties. We also share aggregated data, which does not include personal information, with our marketing partners. All of the above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • Public Health Authorities and Health Oversight Agencies – We will share user information with public health authorities and health oversight agencies when legally required to do so and when such entities are authorized by law to collect information.
  • Change of ownership – We may transfer your personal information to a party unaffiliated with us as part of a merger, acquisition, or sale of all or a portion of our assets, and in such cases, will provide you with notice about our arrangement with the new entity.
  • Public authorities – In certain situations, we may be required to disclose information about you in response to lawful requests by public authorities, including national security and local law enforcement. We may also disclose information about you to:
    • Comply with a subpoena or other legal process requests
    • Protect our rights
    • Protect your safety or the safety of others
    • Investigate fraud
    • Respond to a government request
  • Responding to Requests for Records – The following explains how we respond to requests for records and/or User information. We require valid and sufficient legal process properly served to compel us to disclose records or information about a User. Such legal process must include, but not limited to, a User’s full name, email address, transaction ID, or payment information. In addition, all law enforcement requests must identify the specific records requested, and include the name of the issuing authority and agent, and an email address from a law-enforcement domain. A request for an expedited information disclosure may be made by email to our support address. Receipt of legal process by these means is for our convenience only and does not waive any objections. If a request for information involves an emergency regarding a potential risk of death or serious physical injury to a member of our community or User, please email the required details from your official email address. Individuals aware of an emergency situation should immediately and directly contact local law enforcement.
  • Sale of Information – We may also sell your information to third parties such as analytics providers and advertisers.

YOUR CHOICES

Where appropriate or legally required, you may have choices about how we use your information. When we ask you to provide your information, you may decline. However, please note that if you choose to decline, you may not be able to use some of our Services.

  • Marketing communication
    • Email. You can choose to unsubscribe from our marketing emails at any time by clicking on the unsubscribe link at the bottom of any of our email messages.
    • Text. If you have opted-in to receive marketing text messages from us, you can opt-out at any time by following instructions provided in the text messages.
    • Account Settings. If you have created an account, you may access, manage, and update your account information and communication preferences using your account settings or by contacting us directly.
  • Push notifications – If you opt-in to receive push notifications, you can opt-out at any time through your device or mobile app settings.
  • Transactional communication – We may send you transactional email with announcements, payment confirmations, changes to our Services, and other similar administrative messages. You are not able to opt-out of these messages.
  • Third-party marketing, advertising, and other communication – You can opt-in to receive emails or other communications, including texts, from our partners, vendors, or affiliates. If you do opt-in, you are subject to the applicable third party’s privacy practices as set forth in their privacy notice.
  • Cookies. You can control the use of cookies through your web browser settings. If you reject or delete cookies, our Services may no longer function properly. Each browser provides different mechanisms for managing cookies.

Your Rights Regarding Personal Information

Consumers who have provided us with their personal information may exercise the following rights regarding their personal information, subject to certain exceptions and limitations:

  • The right to know/access the categories and specific pieces of personal information we collect, use, disclose, and sell/share about you.
  • The right to request that we delete the personal information we have collected from you or maintain about you.
  • The right to opt out of our sale or sharing of your personal information.
  • The right to correct inaccurate personal information we have collected from you or maintain about you.
  • The right to limit use and disclosure of sensitive personal information we have collected from you or maintain about you.

To exercise any of the above rights, please contact us at our support address.

THIRD-PARTY ADVERTISING

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use.

If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit the relevant opt-out websites. You may download the AppChoices app to opt out in mobile apps.

HOW WE PROTECT YOUR INFORMATION

We use reasonable and appropriate physical, technical, and administrative safeguards to protect information from unauthorized access, use, loss, misuse or unauthorized alteration. We also require third-party service providers acting on our behalf or with whom we share information to provide appropriate security measures under industry standards.

Notwithstanding our safeguards, it is impossible to guarantee absolute security in all circumstances. If you have questions about our security practices, you can contact us as described below. It is important that you protect and maintain the security of your account credentials and notify us immediately of any unauthorized use of your account.

COOKIES AND OTHER TRACKING TECHNOLOGIES

We use cookies and other tracking technologies to collect your information when you use our Services. Cookies help make interactions with our Services easier and faster for our users. For more information about cookies and other tracking technologies we use, please reference our Cookie Notice.

DO NOT TRACK

We do not track or respond to web browser “Do Not Track” signals.

INTERNATIONAL TRANSFERS

We are based in the relevant jurisdiction and collect, maintain and process the information described in this Policy in that jurisdiction. When you visit our websites, use our apps or otherwise use our Services, you understand and agree that we may transfer, store, and process information about you to servers and databases located outside of your home country. The privacy and data protection laws in our location may not be equivalent to such laws in your country of residence.

INFORMATION FOR EUROPEAN ECONOMIC AREA (“EEA”) INDIVIDUALS

A. Legal bases for processing your information

If you are an individual from the European Economic Area, we collect and process your personal information only where we have a legal basis under applicable European Union laws. The legal basis depends on the Services you use and how you use them. This means we collect and use your personal information only:

  • With your consent;
  • To fulfill our contractual obligations to you;
  • To operate our business, including to improve and develop our Services, for fraud prevention purposes, improve your experience, or when we have other legitimate interest; and/or
  • As otherwise in compliance with law.

If you have any questions about the legal basis for processing, please refer to the “Your Rights” section below or contact us.

B. Your rights

Depending on the country where you are located, you may have the right to:

  • Lodge a complaint with the supervisory authority.
  • Access information we hold or processes about you.
  • Rectify inaccuracies in the information we collect and hold about you.
  • Require your information to be provided to you or to another company in a commonly used electronic form.
  • Object to specific types of processing.
  • Have your information ‘erased’ or to restrict processing of information.
  • Withdraw your consent for future processing.

CALIFORNIA PRIVACY RIGHTS

We comply with the CCPA, which may provide you with additional rights and information about how we collect and use your personal information. For more information about how we comply with the CCPA, please see our separate CCPA Notice.

CHILDREN’S PRIVACY

We do not knowingly target children and makes reasonable efforts to ensure that the targeting of children does not occur. Children under a certain age are not eligible to use our Services without the participation and supervision of a legal parent or guardian. If you believe your child or anyone else under that age has provided us with personal information, please contact us so we can address that situation.

DATA STORAGE AND RETENTION

We store your information for as long as necessary to provide our Services and to fulfill our legal and contractual obligations. We will set a registry to “private,” which hides the registry from search engines, if the registry is no longer actively being used. Read here for more details.

THIRD-PARTY SERVICES, APPLICATIONS, WEBSITES

Certain third-party services, websites, or applications you use, or navigate to from our Services may have separate privacy policies that are independent of this Policy. This includes, for example, websites owned and operated by our partners. We are not responsible for the privacy practices of these third-party services or applications. We recommend carefully reviewing the user terms and privacy statement of each third-party service, website, and/or application prior to use.

SOCIAL MEDIA FEATURES AND WIDGETS

We use social media features, including Facebook Like button and widgets, such as the Share button or similar interactive mini-programs that run on our Services. These features may collect your IP address and other personal data. For example, these features may track which page you are visiting on our site and may set a cookie to enable a social media feature to function properly. Your interactions with these features are governed by the privacy notice of the company providing the feature. For more information about the tracking technologies that we use, see our Cookie Notice.

If you provide us your personal information by connecting with us through one of these social media networks, we may interact with you on that network. Our interactions with you are subject to that social media network’s privacy notice.

You may have the option to log into your account through a third party such as Apple or Google. If you use this option, you will share certain information about your visit to our site with these third parties such as email address, first name, and last name. To understand how these parties use your information, please refer to their respective privacy policy[ies].

UPDATES TO OUR PRIVACY POLICY

We periodically update this Policy to describe new features, products, or services, and how those changes affect our use of your information. If we make material changes to this Policy, we will provide notification through our Services or in other ways depending on the change. We encourage you to review this Policy for updates each time you use our Services.

CONTACT US

If you have any questions or concerns about our privacy practices, please contact us at our support address.